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As you likely guessed from the name, the RebelRebel Podcast is a show about rebels. It's not only about business, but the people who go against the grain and choose to live life on their terms. They're rebels.

Rebels have their own rules and code. Sometimes they've known all along they're different, other times they stumble upon it. Regardless, they either march to their own drummer, build a drum, or hire an entire drum core. Whatever they do, it's different than the norm and their stories are worth hearing.

WEB: www.TheRebelRebelPodcast TW: @rebelrebelpod IG: @rebelrebelpod FB: /rebelrebelpodcast/

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Aug 7, 2018

Kat Lesperance is not just passionate about marketing, she absolutely lives for it. Kat, a mother of three, started her powerhouse marketing company Sensible Marketer Inc. a little over a year ago after spending 13+ years in corporate marketing.

In this episode we talk about finding her passion for business in High School, becoming an accidental entrepreneur, her love for data mining, shaping and embracing the customer journey, split A/B testing, how to increase response rates in your advertising by evoking emotion in your customer, and just because we can, we talk about reality tv and her favourite shows, and finish up with her advice on how to start your own rebellious journey.

Kat Lesperance
www.linkedin.com/in/klesperance/

Sensible Marketer Inc.
www.sensiblemarketer.ca/

Links talked about in this episode
HubSpot.com